![]() ![]() What can be placed on the mood board? Typically, a mood board is an emotional and visual reference for further development of the work. Scope of the mood board: architecture, industrial design, web design, branding and rebranding, photo sessions and videos storyboarding, advertising campaigns, theater, fashion A mood board serves as a starting point for conceptual brainstorming, and in its final form is a source of reference for other creatives from the team.Ī traditional mood board contains: photographs and illustrations, as well as their parts, texts that convey emotions, captions and notes, color palettes, design elements, examples of similar products, and fonts for the purpose of inspiration as well. If you are still not sure if you need a mood board and how to use it in your work, we suggest you check out the following list. ![]() We collected the top reasons why a mood board can make your design tasks easier and more enjoyable for you. Usually, working on a new product looks like this: a client tells you what functions the product will perform, and you need to think over its design or visual communication. ![]() In this case, the mood board structures your artistic search and gives you the opportunity to develop an idea, and then save it. In teamwork, there is nothing more important than staying on the same wavelength throughout the entire project. You need to discuss your interim research with the client A mood board is a collection of visual and emotional references that you and your colleagues can refer to while working on different aspects of the same product (for example, interface design and visual communication on social media). Moodboard should be called the first collaboration tool in design history. ![]()
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